My approach
Leadership
Led design/dev team, driving significant improvements in sales and engagement. Headed key projects, including strategic product enhancements and high-profile marketing campaigns. Mentored designers and fostered collaboration across multiple global dev teams.
Interactive
Craft intuitive, engaging UX/UI. Excel at wireframes, +50 prototypes, and high-fidelity designs based on user research. Prototypes, utilised for A/B testing, helped decision making on key product flows.
Systems
+8 Build/govern WCAG-compliant robust design systems, including notable projects for Montblanc, Ford, BAT, VML, streamlining developer handovers with clear documentation and components library. Systems cut design time by 40% and improved consistency.
