Design is not just what it looks like. Design is how it works.
Design is about crafting intuitive experiences that simplify people's lives in a beautiful way
About
Me
Growing up in Spain's vibrant atmosphere, I began my academic journey with a bachelor's in Advertising. I then expanded my learning with advanced diplomas and a Master's in Digital Design & Art Direction at the University of Arts London (UAL).
My education and career have taken me on a journey around the world. I've had the opportunity to learn the culture and work with markets across Europe, Asia, the Middle East, the US, and Australia, where I also lived in Sydney. In the UK, I worked as a Senior Product Designer at VML London, part of WPP. This global experience has enriched my understanding of user needs and shaped my design approach.
Inspired by this adventurous spirit, I helped startups like Knocksy, a Polish platform making life easier for landlords and tenants. Seeing the impact of good design inspired me to create Utopico Studio, my own design studio. There, I help businesses find their voice and build a brand identity that feels authentic and connects with their audience. It's all about telling their story in a way that feels real and relatable.
And that's what I bring to every project: a focus on blending beautiful design with user-friendly functionality, so every interaction is both memorable and effective. That's really what my story is all about.
Capabilities