Yoga and Pints: Crafting a Brand Identity for men's wellbeing

Yoga and Pints is a platform designed for men in London seeking to improve their physical and mental wellbeing whilst socialising over a refreshing pint. Recognising the need for connection and relaxation amongst men, and acknowledging that yoga is often perceived as a predominantly female space, Yoga and Pints offers a unique blend of exercise, social interaction, and open conversation. The aim is to provide a supportive environment where men can stretch their bodies, share their thoughts, and build camaraderie.

I was tasked with creating the brand identity and logo for Yoga and Pints. Inspired by their mission to support men's wellbeing, I developed a brand that embodies both the yoga and pints aspects: approachable, warm, bold, masculine, yet friendly. The rounded corners of the typeface contribute to this approachable feel.

The core element of the pint is integrated into the logo as an illustration, serving as a graphic mark. Furthermore, I created an illustration of a yoga-practicing man balancing two pints, visually communicating the stretching and the fun associated with the pints side of the brand. The colour palette combines light and navy blue to evoke calm, with an accent colour of orange representing the pint and adding a touch of playfulness and personality.

Beyond the logo, I've worked on various applications, including flyers, roller banners, and merchandising elements.

Key achievement:

• £20,000 funding: Secured from the local council in East London to promote events and develop the community platform.